Mille Plateaux is a niche and eccentric little ginger beer made by the Dirty Minds Wine Co. The brief was to design a label that would tell us just that; a label that’s unlike any other ginger beers. With references to a book called Mille Plateaus that no one will ever get, and the green light to do something a bit different, this is the result.

Art-direction in collaboration by ion studio, design and illustration by Fries Need Mayonnaise