The Queensland Museum Membership Program offers two levels of membership; it applies to both Queensland Museum Southbank and the Sciencentre. These are two quite different experiences and audiences, and so it was a challenge to create a campaign that could talk about both museums in one communication piece. The solution was to create a piece of artwork that could be used two ways; one way it talked about Queensland Museum Southbank, the other way about Sciencentre. Posters could be held up whichever way was relevant, digital posters could rotate on the screen, and DL flyers had 2 front covers. This playful rotating element, in combination with bold cut out type, ensured a sense of engagement and discovery.
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