Logo, business cards, letterheads and website design for Perì Mooney; a very talented interior designer and stylist. The business cards were painted orange on the side, giving each card a nice subtle accent.
Focus for the identity was the grave on the ‘i’ in ‘Perì’. After all, it is the grave that adds the accent and character to her name. Visually, the grave also adds character. The tilt to the left is a like a nod into a different direction, a bold move, something that demands attention, creates a playful accent.