I was asked to design new stationery for non for profit organisation ‘In Africa’. For this stationery, I have used traditional African symbols. These symbols are used and recognised in the whole of Africa, and all have different meanings, such as ‘freedom’, ‘iniative’, ‘support’, ‘co-operation’, ‘encouragement’ etc. All meanings that also agree with In Africa’s work and beliefs.
Collaboration is one of In Africa’s key principles. To highlight that, I placed the african symbols on the back of the cards, but always 2 halves. Each staff member has a different back design, and only when you put the cards together (when they work together) the symbols become whole.